Foodlandia is an iPhone application, designed using the iOS Human Interface Guidelines, that allows the hippest of foodies to locate, order and purchase take-out from their local food joints.
When searching for a place to eat, it can take a considerable amount of time and effort to sift through the various restaurants in your area, using an application such as Google Maps, to find something that suits your tastes. Foodlandia was created to help foodies locate, order and purchase take-out from their local food joints and that fit with the hipster culture.
Using the user stories as a reference, user flows were built out, detailing the sequential order of steps a user would take in order to complete a task or set of tasks.
Low-fidelity wireframes were created for processes determined during the building of the user flows and were used to ensure effective placement of content and usability for each screen in the application. This step was especially important in determining an effective approach for processing payments during checkout.
The name "Foodlandia" was chosen as a nod to hipster culture and was inspired by the television show, Portlandia.
Since the application was built to appeal to foodies of the hipster variety, it was important that it had a fun and slightly-unsual feel to it's brand. A bright colour palette and a fun serif typeface were chosen in order to meet this requirement.
Design mock-ups were created using the low-fidelity wireframes that were created earlier as a jumping off point and applying the selected colour palette and typography.
Check out the Foodlandia prototype!
The creation of the Foodlandia mobile application was intended to be a "just-for-fun" project that would allow me to become familiar with designing an application that abided by the iOS Human Interface Guidelines.
Looking back, I am increasingly aware of some areas that could use improvement, such as in the readability of the heading typeface that was chosen, but overall it was a fun way to explore designing for mobile applications.